Ripple Effect of a Broken Kite // Upcycling Fights Human Trafficking

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Israel Today, Member Monday / By

Have you ever wondered what happens to broken kites, discarded sails and malfunctioning parachutes? After all, these are strong and valuable materials, however when defective, they become completely useless. Or do they?

For Kite Pride in Tel Aviv, the materials are not only treasured for being a useful textile, but they are a tool to serve the community and defend the abused. The company repurposes these durable fabrics headed for trash both locally & globally, to upcycle them and create, as they say, second wind for kites and people.

The repurposed kites, sails and parachutes are turned into trendy, lightweight, durable and beautiful products like duffle bags and backpacks.

But there is much more to this creative way of aiding the environment. The upcycling project is a means to an end: to personally engage in the global battle against human trafficking.

Kite Pride provides jobs to women and men exiting the trafficking world and the modern-day slavery. It’s a rare opportunity of safe employment that boosts them back into the workforce. Built on excellence, authenticity and transparency, they provide their employees with the necessary skills to go forward.


The co-founders collaborate with existing governmental and non-governmental organizations to combat modern day slavery on a global scale. Locally, their mission is to provide and offer paid jobs and rehabilitation employment. They are careful with how they refer to their employees, treating each person with dignity and respect.

Kite Pride follows a business model that is innovative and committed to excellence, setting up a career launch for their staff who generally have very little job experience to put on their resumes.

Kite Pride designs their own products and keeps expanding their assortment. They ship worldwide, giving everyone a chance to do good by taking the first step and shopping online.

Think ripple effect! Each product is designed with a story behind it – where it came from, who made it and the impact it will continuously create.

By supporting their work and spreading the word, you can play your part in this great fight for freedom.

Estera Wieja
Estera Wieja is a journalist, book author and public speaker, focused on the topics of Israel, Jewish history, and Judeo-Christian culture. Born and raised in Poland, Estera is a regular contributor to "Our Inspirations" magazine in Poland. She holds a Bachelor degree in Communications and Media from Azusa Pacific University (California, USA), and a Master degree in Journalism from University of Warsaw, Poland. Estera has lived in Jerusalem, Israel for several years before joining the staff at FIRM in 2018.